Like a Color? Just ‘Chip It’

Next time you’re surfing the Web and come across a color that moves you, capture it and replicate it with a new interactive tool from Sherwin-Williams: “Chip It!”

This innovative Web-based tool allows consumers to select any online image and instantly identify the Sherwin-Williams paint colors that correspond to the colors contained within the picture. This allows consumers to identify the colors that inspire them while browsing the Internet in order to use them for their own decorating purposes.

To get started, consumers create a profile at and then add the Chip It! bookmarklet to their Internet browser toolbar. This bookmarklet allows users to identify up to ten Sherwin-Williams paint colors represented in online photos simply by scrolling over the image. From there, consumers can add the photo and corresponding color palette to their Chip It profile, share the creation socially or print it out.

“We know that finding the right color is the biggest roadblock for consumers when they are ready to paint a room – they want it to be right the first time,” says Jackie Jordan, director of color marketing for Sherwin-Williams. “Consumers seek inspiration from a wide range of places. We want to help them take that inspiration and turn it into a reality.”

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